It has been lovely to see the spring sun emerge after a winter of historic rain and snow. As news stories shift from breathless weather forecasts about abundant rain to what-ifs about potential spring snowmelt flooding, you could be excused for easily forgetting about the potential for extreme heat this upcoming summer.
But it was just seven months ago , in the midst of a climate change-fueled western heat wave that threatened to cause rolling blackouts, that Governor Newsom sent out an emergency text message to every smart phone carrying person in the state imploring them to save energy. By all accounts – including that of my then 15-year-old son who ran around the house shutting off everything he could find – those who took action to conserve helped prevent grid failure.
Clean Power Alliance has not forgotten. As soon as the temperatures cooled down, our planning efforts for the summer of 2023 and beyond heated up. And now we are urging everyone – our customers, local government partners, state regulators, and the California legislature – to join us in these preparations. Even as we are building new clean energy production facilities as fast as we can, electricity supply will still be tight for the next few years when the thermometer pops, and we’ll need everyone to pitch in.
On our end, we’ve been active in the electricity markets trying to line up additional out-of-state resources as possible – in-state resources are contracted for already – and launching new programs, reaching out to customers with high savings potential on bills, and updating our customer communication strategies to deal with the potential of “message-fatigue” if heat waves are prolonged.
Here’s how you can participate:
Everyone has a role to play in responding to the changes in our climate and in avoiding the next crisis. We ask for you to join CPA in using this spring to get prepared for summer.
Mark Hum serves as Senior Associate, Communications and Marketing at Clean Power Alliance. He is a marketing and communications strategist with a background in medtech and life sciences, where he supported initiatives spanning multiple industries across both B2B and consumer-facing brands. His work is grounded in a copywriter’s mindset, starting with audience needs and translating complex ideas into clear, compelling stories that build trust and understanding. Mark has led integrated communications across digital, social, email, web, and stakeholder channels, with an emphasis on accessibility, consistency, and measurable impact. He brings a strong appreciation for structure and narrative, ensuring that every message serves a purpose and connects with people in a meaningful way. Mark holds a Bachelor’s degree in Journalism from California State University, Long Beach (CSULB).
Prapassara “Pom” Saengxuto serves as Finance and Accounting Analyst at CPA. She is a Certified Public Accountant with over 20 years of experience in accounting and finance. Throughout her career, she has worked across a wide range of industries, including public accounting, private corporations, entertainment, manufacturing, consulting and construction. This diverse background allows her to bring a well-rounded and practical perspective to every engagement. Pom is known for her strong dedication, attention to detail, and commitment to accuracy. She works effectively both independently and as part of a team, consistently supporting organizations in making informed, strategic financial decisions. Her approach combines technical expertise with a deep sense of responsibility and professionalism.